Meet the people who turn strategy, structure, and personalisation into proven results

Billy Downing is the Founder and CEO of Guidewell Education, and a globally recognised education expert, author, and university admissions strategist with more than two decades of experience supporting families worldwide. He is known for pioneering a personalised academic mentorship approach that integrates academic support, test preparation, and admissions strategy.

Katie Levy brings over a decade of experience supporting students through academic mentoring and university admissions guidance. A graduate of Princeton University and Dartmouth’s Tuck School of Business, she helps students reflect on their goals and find educational pathways that align with both ambition and personal fit.

Sam Harris advises British and international students on applications to US universities, drawing on extensive experience guiding students to top institutions including Brown, Penn, Columbia, and Stanford. Formerly Head of North American University Applications at Rugby School, she is especially skilled at helping students shape compelling academic and co-curricular narratives.

Josh Davis is an experienced university admissions adviser who has supported students and families worldwide for more than a decade. Drawing on his background at Yale University and selective admissions, he helps students clarify their goals and present authentic, compelling applications.

Holly Smith is Director of Strategic Partnerships at Guidewell Global, bringing over 15 years of experience across university admissions, recruitment, and guidance counselling. A widely respected international speaker, she works closely with schools and organisations worldwide to support students and families exploring global university pathways.

Adam is a London-based college counsellor with over 15 years' experience across university admissions, student recruitment, and counselling. Formerly International University Counsellor at ACS International School Egham and an International Officer at the University of Glasgow, he brings a uniquely broad perspective from both sides of the admissions process, with particular expertise in US, UK, Canadian, and European applications.

Aida Rocci is a university counsellor and essay specialist who has supported international students since 2019 in applying to universities across the US, UK, Europe, and Canada. With a background in psychology and the performing arts, she brings a holistic, creative approach to helping students articulate their voice and craft compelling applications.

Seema Wadhwani specialises in supporting international students and families through the US university application process, with particular expertise in student-athletes and competitive tennis recruitment. A magna cum laude graduate of Cornell University, she is known for her personalised, well-organised approach to finding strong university fit.