Meet the people who turn strategy, structure, and personalisation into proven results
A pioneer of individualised academic mentorship
Transforming the college admissions process for thousands of families
Billy Downing is the Founder and CEO of Guidewell Education, and a globally recognised education expert, author, and university admissions strategist with more than two decades of experience supporting families worldwide. He is known for pioneering a personalised academic mentorship approach that integrates academic support, test preparation, and admissions strategy.
Niall Molloy is the Managing Director of Guidewell Global and an experienced academic mentor, supporting students in mathematics, physics, and SAT/ACT preparation. Educated at Imperial College London, he brings a globally informed, curiosity-driven approach to helping international students navigate academic study and US admissions testing.
Guiding students to the best college for them — with confidence and clarity
Our expert counsellors make the US college application process both manageable and meaningful. With personalised mentorship and support, they help students and families move forward with purpose, strategy, and peace of mind.
Billy Downing is the Founder and CEO of Guidewell Education, and a globally recognised education expert, author, and university admissions strategist with more than two decades of experience supporting families worldwide. He is known for pioneering a personalised academic mentorship approach that integrates academic support, test preparation, and admissions strategy.
Seema Wadhwani specialises in supporting international students and families through the US university application process, with particular expertise in student-athletes and competitive tennis recruitment. A magna cum laude graduate of Cornell University, she is known for her personalised, well-organised approach to finding strong university fit.
Sam Harris advises British and international students on applications to US universities, drawing on extensive experience guiding students to top institutions including Brown, Penn, Columbia, and Stanford. Formerly Head of North American University Applications at Rugby School, she is especially skilled at helping students shape compelling academic and co-curricular narratives.
Katie Levy brings over a decade of experience supporting students through academic mentoring and university admissions guidance. A graduate of Princeton University and Dartmouth’s Tuck School of Business, she helps students reflect on their goals and find educational pathways that align with both ambition and personal fit.
Holly Smith is Director of Strategic Partnerships at Guidewell Global, bringing over 15 years of experience across university admissions, recruitment, and guidance counselling. A widely respected international speaker, she works closely with schools and organisations worldwide to support students and families exploring global university pathways.
Aida Rocci is a university counsellor and essay specialist who has supported international students since 2019 in applying to universities across the US, UK, Europe, and Canada. With a background in psychology and the performing arts, she brings a holistic, creative approach to helping students articulate their voice and craft compelling applications.
A lasting partnership that shapes how students learn and grow
More than tutors, we're coaches and mentors taking a long-term, personalised approach, and guiding students to develop the habits, mindset, and skills that lead to lasting success. We build genuine relationships with families, supporting each student’s journey well beyond college admission.
Niall Molloy is the Managing Director of Guidewell Global and an experienced academic mentor, supporting students in mathematics, physics, and SAT/ACT preparation. Educated at Imperial College London, he brings a globally informed, curiosity-driven approach to helping international students navigate academic study and US admissions testing.
Lily Lesser is an academic mentor supporting students through SAT preparation and US university applications, with a particular focus on strong essay development. Educated at Princeton University and the University of Cambridge, she brings deep insight into the expectations of top US institutions.
Andra Necula is an academic mentor and Director of Employee Operations who has supported international students since 2019 across test preparation, sciences, languages, and study skills. With a background in career coaching and a Socratic teaching approach, she helps students build confidence, balance priorities, and develop lifelong learning strategies.
Personalised college admissions programmes to set students up for success
Comprehensive US admissions support and solutions for UK schools
Experts dedicated to creating a clear and meaningful college admissions process
More than tutors, we're coaches and mentors taking a long-term, personalised approach, and guiding students to develop the habits, mindset, and skills that lead to lasting success. We build genuine relationships with families, supporting each student’s journey well beyond college admission.
Niall Molloy is the Managing Director of Guidewell Global and an experienced academic mentor, supporting students in mathematics, physics, and SAT/ACT preparation. Educated at Imperial College London, he brings a globally informed, curiosity-driven approach to helping international students navigate academic study and US admissions testing.
Loni Reynolds is a writing mentor and essay specialist with a background in English and psychology and advanced study in literature in the UK. Drawing on experience teaching and tutoring in both the US and UK, she helps students craft thoughtful, authentic application essays.
Luke Anthony is Director of Client Operations at Guidewell Global, overseeing the day-to-day systems and processes that support students and families worldwide. A long-serving member of the team, he ensures operations run smoothly so families can stay focused on their educational goals.
Holly Smith is Director of Strategic Partnerships at Guidewell Global, bringing over 15 years of experience across university admissions, recruitment, and guidance counselling. A widely respected international speaker, she works closely with schools and organisations worldwide to support students and families exploring global university pathways.
Elsa Rohm is an academic mentor with a background in engineering and public health, supporting students in SAT and ACT preparation and US university readiness. Educated in both the US and UK, she brings a STEM-focused, student-centred approach to mentoring families internationally.
Josh Davis is an experienced university admissions adviser who has supported students and families worldwide for more than a decade. Drawing on his background at Yale University and selective admissions, he helps students clarify their goals and present authentic, compelling applications.
Electra Georgiou is Director of School Courses at Guidewell Global, working closely with schools, students, and families to deliver structured SAT preparation programmes. With an MBA and experience across operations and HR, she helps ensure students receive the right support at every stage.
Dan Escott, Guidewell Global's Academic Director, leads the development of SAT and ACT curricula, working closely with tutors to ensure clear, effective instruction. With extensive test-prep experience, he helps students master question patterns and strategies to perform with confidence on test day.
Andra Necula is an academic mentor and Director of Employee Operations who has supported international students since 2019 across test preparation, sciences, languages, and study skills. With a background in career coaching and a Socratic teaching approach, she helps students build confidence, balance priorities, and develop lifelong learning strategies.
Daniel McElroy is a mentor specialising in SAT/ACT preparation and humanities subjects across AP and IB curricula. With over a decade of mentoring experience and advanced study in London and New York, he helps students think critically across disciplines and achieve lasting academic growth.
Shape meaningful educational journeys to college and beyond
Be part of a dedicated network of mentors and counsellors guiding families and their students through a transformative milestone with strategy and purpose.
