Published:
September 6, 2025
Last Updated:
February 6, 2026

Academic Profile vs. Grades: What Universities Actually Pay Attention To

Written by
Brooke Millan
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Let’s talk about one of the biggest myths in university admissions: That GPA is the end-all be-all when it comes to getting into university.

I get it, GPA feels like a clean, simple number that sums it all up. It’s easy to compare. It’s printed right there on the transcript. And for years, families have been told to chase the highest GPA possible like it’s a golden ticket.

But here’s the truth: Universities aren’t admitting GPAs. They’re admitting students. And students—your students—are a lot more complex (and interesting!) than one number.

What Admissions Officers Really Look For

When admissions officers review an application, they’re looking at the full academic story, often called the academic profile. This goes way beyond GPA. It’s about:

  • What classes a student took
  • How challenging those classes were
  • How their marks trended over time
  • What opportunities they had available to them in the first place

Admissions officers are trained to evaluate each of these areas carefully:

Course Choices

Are the classes aligned with the student’s interests and potential major? For example, a future engineering student should probably stick with math and science through Year 13, while a budding writer should stay engaged in advanced English and social science courses.

Course Rigor

Did the student challenge themselves within the context of their school? If the school offers 15 APs, did the student take advantage of some? If the school offers none, did they seek out honors, dual enrollment, or other ways to stretch? Rigor is always viewed in context.

Mark Trends

Admissions readers love an upward trend. If a student stumbled during Year 10 but showed growth and improvement over time, that narrative matters. Universities care about trajectory just as much as where you started.

School Context

Universities know that not all schools mark the same way. Some schools have GPA inflation; others mark on a brutal curve. Some students have access to every AP under the sun, while others don’t. Admissions offices receive a “school profile” with every transcript that explains all of this behind-the-scenes context.

GPA Is a Starting Point, Not the Whole Story

To be clear, GPA isn’t irrelevant. It’s still one of the first data points a university sees. But it’s just a starting point for deeper questions:

  • What does this GPA mean at this particular school?
  • What kind of classes comprise that GPA?
  • Is the student challenging themselves appropriately?
  • Are there any academic trends or patterns?

Building a Strong Academic Profile

If your student is feeling pressure to load up on every AP or honors class available—take a breath. More isn’t always better. Universities are looking for students who choose rigor wisely and balance it with their well-being and interests.

And if your student has had some rough semesters? There’s room for growth. Universities respect resilience and improvement. The goal is to build a transcript that makes sense for your student, reflects their intellectual curiosity, and shows their ability to grow and challenge themselves appropriately.

So, if you have a high schooler struggling to figure out what courses to take to create their best academic profile, here’s your game plan:

Focus on Fit

Choose classes that are appropriately challenging, but sustainable. Burnout doesn’t help anyone.

Show Growth

If there’s a low mark or a dip, focus on bouncing back. Trend lines matter.

Tell the Story

If there’s important context—health issues, family responsibilities, learning differences—students can use parts of the application (like the Additional Information section) to share that.

Keep Perspective

Remember: Universities are evaluating students as people, not spreadsheets.

The Big Picture

At the end of the day, admissions readers are human. They’re looking for students who are intellectually engaged, academically prepared, and on an upward path. GPA is part of the puzzle, but the real magic is in the whole picture.

Written by
Brooke Millan

Brooke Millan brings over twenty years of experience in university admissions and counselling, supporting students across academic, creative, and STE(A)M pathways. With deep expertise in arts portfolios, applications, and US admissions—including the UC system—she helps students find universities where they can truly thrive.

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